Perhaps the biggest impact on your site’s SEO: inbound links. Smartphones are taking over the world and if more people are accessing your site via mobile, it may be time to optimize content for that medium. Always consider the usage habits of your readers. You can slice and dice your query and keyword information in a number of ways: by country, by a device (desktop, mobile, tablet), by search type (web, video, image), and by dates. Now we can see the keywords that drive traffic to a specific blog post. Once you select the page you want to view data on, go back to “Queries”. Here’s how to discover those blog pages driving keyword traffic: Each blog post, when shared across your promotional channels, is another opportunity for an inbound link.Each keyword is the potential to drive inbound traffic from customers.Another opportunity for adding keywords to your online presence.Another indexed web page (keeping your site updated with new content is a signal to Google that your site is active and helps SEO).Start here and discover the posts generating keyword traffic. We always get customers asking: “How do I know if blogging is working?”. Discover the blog pages that drive keyword trafficĪnother easy feature with which to experiment allows you to view the queries driving traffic to a specific page. There’s a lot more that you could dive into, but I wanted this to just be a start in using Google Search Console for your keyword research. That’s the low-hanging fruit.įind queries that get a lot of traffic where you could create content that’s better than what’s out there. Optimize the posts that are close to being on page 1 of Google search. Obviously, it’s important to try and get on the first page of Google. Ranking for more keywords means more online relevance for your site. How you turn that information to action is entirely up to you. The first step is getting comfortable looking at and being curious about the data of your site. With that knowledge, it’s worth going back to that post and adding additional information, images, helpful content and then re-share the page again to improve its rank. I like to view the queries that get a lot of monthly volume but we don’t rank in the top 5. You will not see this information if you don’t include the Chrome extension. I use (and recommend) a Chrome extension called “Keywords Everywhere” that provides data on monthly search volume and CPC. In terms of justifying the ROI of a blog post, this is a great data point to build upon. You can click the arrow on the right side of the query and view the page that the query refers to.įor example, I wrote a blog post “12 Tips to Blogging Success in 2016.” It ranks 1.6 for the search term “blogging tips 2016” with a 42.6% click through rate. But the real value of this display is the diving into the data beyond branded queries and seeing the fruits of your content creation efforts. keywords) that drive traffic to our site. I like to view clicks, impressions, CTR, and position. Here’s how:Īnd now the fun with Google Search Console begins! Google Search Console gives you insight into the keywords generating traffic to your site. If you use Google Analytics for your site traffic data, you’re familiar with this page: Access to (not provided) keyword data in Google Analytics Benefits of Using Google Search Console 1. It’s the most thorough and complete walkthrough of registering your site. I would strongly recommend following Moz’s Google Search Console setup process. But really, it just ensures that you have authority over the site (and not plugging in someone else’s). You won’t have access to any of this juicy data until you register and verify your account with our Google overlords. From this point forward, we’re going to call it Google Search Console (Search Console, for short). Google rebranded “Google Webmaster Tools” to “Google Search Console” in hopes of getting more users. Now, let’s unlock the potential of Webmaster Tools’ Google Search Console for keyword research. We already showed you how to do keyword research with Google Adwords Keyword Planner. Keyword research is the foundation of a competent blog strategy.
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